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How Factory PR and Ogilvy helped to cook up Ikea’s meatball candle

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Everyone loves Ikea’s Swedish meatballs. But would you want your house to smell like them?

If so, now is your chance to make that dream a reality as the furniture retailer has released a limited edition Swedish meatball-scented candle to celebrate the 10-year anniversary of its loyalty program.

But the candle is not available for purchase in stores or online. From August 6 through August 22, members of Ikea’s free loyalty program can enter sweepstakes to win a limited-edition “Store in a Box.”

The box contains the meatball-scented candle, which has the........

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