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Annabel BurbaInc.com |
PepsiCo Is Overhauling Gatorade to Stay Competitive in a Newly Crowded Market The brand is undergoing its biggest reinvention in 60 years. BY ANNABEL...
The $50 Yoshi Popcorn Bucket Is Helping Movie Theaters Rake In Millions Collectible popcorn buckets are driving record merchandise sales for chains...
Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories The social media giant is reportedly experimenting with new...
McDonald’s Newest Campaign Takes a Page Out of Reality TV’s Playbook—and Features a ‘Love Island’ Star The fast food chain is asking...
Hims & Hers Made a Surprising Concession to End Its GLP‑1 Beef With Novo Nordisk Both companies’ stocks rose in the wake of the news. BY...
Brands Keep ‘Killing’ Their Mascots. Mr. Clean’s Viral Retirement Shows Why the Tactic Works The buzzy stunt shows why mascot drama is having a...
Inside CoreWeave’s Explosive Marketing Spend—and Why Chance the Rapper Is Now the Star of Its AI Campaign Will the AI cloud company’s...
Parade’s Founder Returns With an AI Marketing Agency That’s Quietly Making Seven Figures Cami Téllez is betting on automation, data, and AI...
This Energy Drink Brand Just Added Kim Kardashian as Co‑Founder—and Rebuilt Its Entire Strategy The Skims founder went from customer to co-founder...
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