This Energy Drink Brand Just Added Kim Kardashian as Co‑Founder—and Rebuilt Its Entire Strategy

The Skims founder went from customer to co-founder in record time.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Kim Kardashian. Photos: Courtesy Update

Kim Kardashian just added yet another co-founder role to her resume. This time, she’s bringing her business and marketing savvy to Update, an energy drink brand that’s already been in business for four years.

Update was founded in 2022 by former investment banker Daniel Solomons and the Hess family, which sold its gas and oil company, Hess Corp., to Chevron for $53 billion in 2025.

The New York City-based brand—which uses paraxanthine, a compound humans produce after ingesting caffeine, to provide........

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