This Disney Anniversary Wasn’t Even Planned—Now Brands Are Fighting to Be Part of It

Nobody’s perfect, but companies from Starbucks to Zara are hoping their collabs are a hit with Gen Z and Millennials.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Illustration: Inc; Photo: Getty Images, Stoney Clover Lane, Hollister

Brands are getting the best of both worlds by tapping into the nostalgia of two generations through Hannah Montana, the hit Disney show starring Miley Cyrus that’s set to release a much-anticipated twentieth anniversary special tomorrow.

Hannah Montana aired from 2006 to 2011, accumulating a fanbase that includes both Millennials and Gen Z. That means the upcoming........

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