McDonald’s Just Proved It Doesn’t Need to Use Its Name or Logo To Get Your Attention

The fast food chain knows its name is synonymous with words like ‘cheeseburger’ and ‘fries.’

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Illustration: Inc; Photo: McDonald’s

McDonald’s is well aware that it’s one of the most recognizable brands on the planet. In fact, the fast food chain is now flaunting that fact through a new out-of-home ad campaign running in New Zealand.

Instead of filling billboards with product shots and logos, McDonald’s is simply displaying the names of its most famous products followed by the phrase, “You know where.” 

“Fries,”........

© Inc.com