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These Marketing Leaders Were Asked How They’d Spend an Extra $1 Million—and Their Answers Reveal Where Social Is Headed

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06.04.2026

These Marketing Leaders Were Asked How They’d Spend an Extra $1 Million—and Their Answers Reveal Where Social Is Headed

We asked experts to dream big. Their answers point to where social media marketing is heading next.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Illustration: Getty Images

A few months ago, Inc. asked 16 founders and CEOs to share what they’d do if they found an extra $1 million in their marketing budget. The responses ranged from practical, with one founder saying........

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