Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

The social media giant is reportedly experimenting with new features through a paid subscription tier.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Illustration: Inc; Photo: Getty Images, Instagram

Meta is reportedly testing out a new Instagram subscription plan for consumers. The company seems to be trying to replicate competitor Snapchat’s success in using paid subscriptions to diversifying its revenue stream.

Instagram Plus provides subscribers with expanded access and insight into the social media platform’s stories function, which allows users to post photos and videos that disappear after 24 hours. Meta is currently piloting the plan in select markets, according to........

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