Baby and Mom Product Brand Frida Faces Backlash Over Risqué Marketing Language

The company says it has long “used humor to talk about the real, raw, and messy parts of parenting that too often go unspoken.”

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Frida founder Chelsea Hirschhorn. Illustration: Inc; Photo: Getty Images

Baby care, pregnancy, and fertility product maker Frida is getting called out by customers for its use of sexual innuendos.

The Miami-based brand first came under fire last week after social media users posted pictures of Frida products with packaging that included........

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