The Exact Hire That Took This Creator From Burned Out to $30K Months

Three content creators explain when they knew to hire their first employee and how it turbo-charged their businesses.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

One year into her career as a content creator in 2023, Courtney Johnson had about 100,000 followers across social media platforms. They followed her for personal branding advice, but she felt she was spending all of her time responding to emails. “I realized I needed to hire someone else so I could stay in my zone of genius, which is creating content,” she says.

Her first move was to sit down and make a list of everything she needed support with: negotiating with brands, managing brand........

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