Won’t it be awesome if who we are online is exactly who we are offline? Maybe in 2026, we can create, and consume, more authentic content on social media

Youngsters creating a reel for social media. I also feel being authentic could be the only way to be consistent and not get burnt out at the prospect of making content, or even consuming it. Representation pic/istock

It’s so hard to not give in to the greed of going viral. It makes you want to try everything — dancing to Tyla’s Chanel, or trying to ace some Gen Z trend — to be seen, to be liked, and to matter. 

But as a creator myself, I have to say it’s a tiring endeavour. How can one pretend to make a reel, or follow a trend, or viral hook, when it doesn’t connect to who we are? 

Why would we........

© Midday