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Aastha Atray Banan

Aastha Atray Banan

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No to virality, yes to authenticity

Won’t it be awesome if who we are online is exactly who we are offline? Maybe in 2026, we can create, and consume, more authentic content on social...

02.01.2026 7

Midday

Aastha Atray Banan

It’s the time to love social media

You might be on a digital detox in the last week of the year, but for me, social media is a place which is full of inspiration, motivation and...

26.12.2025 10

Midday

Aastha Atray Banan

Who’s the Indian baddie?

Who’s the Indian baddie?

Social media would have you believe that Indian baddies – gorgeous girls grooving at a Tyla concert — are finally having a moment. But do you have...

19.12.2025 20

Midday

Aastha Atray Banan

Fooling or feeding the algorithm?

It’s a brutal battle to stay relevant on Instagram, and even more so to get noticed by the right audience. But, should we succumb to the algorithm...

13.12.2025 7

Midday

Aastha Atray Banan