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Aastha Atray BananMidday |
Samay Raina says he is still alive, in a YouTube special that has gathered millions and millions of views since it released. I watched it, and bhai,...
Is Pujarini Pradhan aka @lifeofpujaa an industry plant or authentic influencer? Well, why can’t she be both? We may want authenticity, but we all...
Creators like Ankita Chawla (Hustlerani) and Alanna Panday are heavy on the aesthetics, and light on the actual hustle that goes into having a pretty,...
Mercury retrograde ends today, and the tarot card readers on social media say life may just get better now. True or not, I am glad “mysticore” is...
You either like her, or you can’t stand her — for me, the influencer is an enigma. On some days, she is smart, sorted, and sensible, and on some...
Gen Z creator Ria Chopra wrote a book about the Internet that is now being ripped apart on, well, the Internet. I would just say, maybe, if you are...
Social media has a way of making you feel you can be anyone, and do anything… without putting in the work. Are we setting, and following,...
Influencer Malvika Sitlani posted aesthetic, Insta feed-friendly pictures of her mother’s grave with the family mourning beside it. We ask: Did she...
In the world of social media, you have to pick a side, or lean towards an extreme. There is no place for a nuanced, middle path here
The online world full of perfect bodies, pouty lips, and weight-loss challenges. But maybe it’s time to see less of siren Sydney Sweeney and more of...
Fans of a well-known influencer told her she needs to make content which doesn’t hinge on her husband. She, in return, told them to take a hike....
Do we crave validation from our friends and colleagues on our social media more than we should? And do we really resent it if our friends are...
In a time when the world seems to be burning, do we share our daily outfits, that aesthetic coffee and cake picture, or dream vacation clicks? It’s...
We on social media love having an opinion on every little burning issue. But maybe, we shouldn’t. Sometimes, it’s more prudent, and responsible,...
Won’t it be awesome if who we are online is exactly who we are offline? Maybe in 2026, we can create, and consume, more authentic content on social...
You might be on a digital detox in the last week of the year, but for me, social media is a place which is full of inspiration, motivation and...
Social media would have you believe that Indian baddies – gorgeous girls grooving at a Tyla concert — are finally having a moment. But do you have...
It’s a brutal battle to stay relevant on Instagram, and even more so to get noticed by the right audience. But, should we succumb to the algorithm...
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