Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

The machine-readable brand: Inside Ally Financial’s strategy to win AI search recommendations

“I’m not even sure the title chief marketing officer captures [my role] adequately anymore.”

Ally Financial CMO Andrea Brimmer says that matter-of-factly. At the Detroit-based digital financial services company, the executive who once would have been measured on advertising campaigns now oversees communications, user experience, creative services, customer acquisition, and an internal product innovation studio. 

She spends as much time thinking about how large language models understand the firm as she does about television commercials, and she frames marketing’s contribution in terms any CFO would recognize: pricing power, long-term investment........

© Fortune