menu_open Columnists
Usman Qamar

Usman Qamar

Entrepreneur

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Think Your Smartest Customers Can Spot Fake Content? Our Data Says the Opposite. Here’s What It Means for Your Business.

We ran a 315-person study testing whether people could tell AI edited video from human edited video. The group we expected to be hardest to fool...

24.09.2026 10

Entrepreneur

Usman Qamar

The Content Creators Who Don’t Burn Out Have This 1 Thing in Common

The creators who last aren't the most talented or the most consistent. They're the ones who figured out, usually the hard way, that a one-person...

01.09.2026 10

Entrepreneur

Usman Qamar

Every YouTube Creator I Work With Is Making the Same Mistake (and It’s Costing Them More Than They Realize)

After editing video for hundreds of YouTube channels, from brand new to established, I keep seeing the same mistake in different disguises.

07.08.2026 20

Entrepreneur

Usman Qamar