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Elizabeth Segran

Elizabeth Segran

Fast Company

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The $100 billion comeback of the American tween

Meet the new crop of startups and retail giants rebuilding the market for 11-year-old girls. ‘There is just so much market share up for grabs,’...

yesterday 10

Fast Company

Elizabeth Segran

Amazon is building a coalition to make sustainable fashion affordable

More than 60 brands, from Stella McCartney to Brooks Running, are pooling their demand for low-carbon materials to bring prices down.

23.09.2026 7

Fast Company

Elizabeth Segran

Michiel Steur isn’t afraid to dress up a little

The incoming CEO of i-D magazine is one of Fast Company’s Best Dressed in Business for 2026.

23.09.2026 7

Fast Company

Elizabeth Segran

Dee Poku always dresses to impress

The founder and CEO of The Wie Suite is one of Fast Company’s Best Dressed in Business for 2026.

23.09.2026 10

Fast Company

Elizabeth Segran

Gregg Renfrew’s power-dressing trick is easy to pull off

The founder and CEO of beauty brand Counter is one of Fast Company’s Best Dressed in Business for 2026.

23.09.2026 5

Fast Company

Elizabeth Segran

Amrit Tietz doesn’t believe in ‘should’ when it comes to dressing for work

The cofounder of Spread the Jelly is one of Fast Company’s Best Dressed in Business for 2026.

23.09.2026 5

Fast Company

Elizabeth Segran

Alysa Liu abides by her own fashion rules

The Olympic champion ice skater is one of Fast Company’s Best Dressed in Business for 2026.

23.09.2026 9

Fast Company

Elizabeth Segran

Stitched amid conflict, this Palestinian luxury sneaker is now available in the U.S.

Women in the West Bank embroider Resolute’s sneakers while under constant threat of danger.

22.09.2026 10

Fast Company

Elizabeth Segran

Boll & Branch mastered ethical cotton. Now it’s taking on cashmere

Partnering with a 190-year-old Italian mill, the DTC brand debuts a $999 traceable throw blanket.

15.09.2026 10

Fast Company

Elizabeth Segran

Walmart CEO John Furner is turning the retailer’s 5,200 U.S. stores into an unstoppable AI engine

Inside Furner and Walmart’s high-tech sprint to out-automate and outsmart Amazon and become the fastest retailer on the planet.

15.09.2026 30

Fast Company

Elizabeth Segran

In the age of AI, L.L. Bean is betting big on brick-and-mortar shopping

The company’s new CEO poured $50 million into its Maine flagship on the theory that shoppers are eager for immersive, analog experiences.

13.09.2026 10

Fast Company

Elizabeth Segran

The perfect pillow does exist. It just might take you a while to find it

Marshmallow shapes, ear cutouts, and dual-chamber down pillows. Brands are tackling the complex physics of a good night’s sleep.

04.09.2026 20

Fast Company

Elizabeth Segran

Dyson just solved flossing with a toothbrush that does it for you

Dyson is launching its first toothbrush: a $500 gadget that uses cameras and AI to automatically floss as you brush.

01.09.2026 20

Fast Company

Elizabeth Segran

Arc’teryx is redesigning every product it makes to be fully recyclable

Starting with its most complex hard shell jacket, Arc’teryx is unveiling a multiyear program to promote circularity.

26.08.2026 10

Fast Company

Elizabeth Segran

Maisonette Bets on Tweens With Launch of Neon Rebels

Its new marketplace reflects the growing demand for products designed specifically for older kids.

19.08.2026 20

Fast Company

Elizabeth Segran

Gen Z wants its own consumer culture, and this is what it’s going to look like

Aspirational lifestyle is out. How Gen Z’s expectations are shifting the ways brands are built, what’s getting funded now, and the movers staking...

13.08.2026 40

Fast Company

Elizabeth Segran

Claire’s is getting a major makeover, starting with the piercing station

Fresh off a bankruptcy rescue and a massive retail overhaul, Claire’s is redesigning 900 stores to capture the long-neglected tween market.

06.08.2026 20

Fast Company

Elizabeth Segran

Meet Buddy, the viral device helping kids (and parents) with routines

The new device deliberately avoids the addictive tricks built into most kids’ screens.

03.08.2026 20

Fast Company

Elizabeth Segran

How a rural Alabama quilting tradition shaped Ralph Lauren’s latest luxury collection

The Ralph Lauren x Gee’s Bend collection is the brand’s latest collaboration with historic American craft communities.

03.08.2026 30

Fast Company

Elizabeth Segran

AI shopping is coming to your favorite brand’s website

After launching as a standalone consumer app, the startup Daydream is embedding natural-language search directly into websites like Alice Olivia and...

29.07.2026 20

Fast Company

Elizabeth Segran

Neri Oxman wants to grow the colors on your clothes

At Oxman’s NYC studio, engineered E. coli bacteria grows pigments onto knitted fabric, resulting in no two garments that look alike.

28.07.2026 30

Fast Company

Elizabeth Segran

How Toniebox and Hasbro built games kids can play without a screen

As parents grow wary of addictive apps, Tonies has partnered with Hasbro to turn Monopoly, The Game of Life, and Guess Who into games kids can play...

27.07.2026 40

Fast Company

Elizabeth Segran

This category-changing sticker patch instantly mends fabric

Think of it as a Band-Aid for kids’ clothes.

24.07.2026 30

Fast Company

Elizabeth Segran

The manicure is a $25 billion habit Katia Beauchamp wants you to quit

Her new brand, Buff Beauty, makes the case that the healthiest, best-looking nail is a bare one—and that the salon was always optional.

24.07.2026 30

Fast Company

Elizabeth Segran

A Rosie Assoulin dress for $50? Target’s collab magic might be working again

The megaretailer is doubling down on its design ambitions with a slate of cool fashion collabs.

23.07.2026 30

Fast Company

Elizabeth Segran

Why Away is betting on tweens as its next big customer base

Away’s millennial customers grew up and had kids. Now the company is making bags for their tweens.

22.07.2026 50

Fast Company

Elizabeth Segran

The iconic ‘Fearless Girl’ statue is becoming a brand

State Street, the company that commissioned her, is launching a website and merchandise line.

20.07.2026 20

Fast Company

Elizabeth Segran

This designer is using AI to make clothing with zero fabric waste

Shelly Xu Designs uses AI to reengineer clothing patterns, cutting fabric waste to near zero—without asking factories or consumers to change a thing.

14.07.2026 30

Fast Company

Elizabeth Segran

How Maison de Sabré built a cult business of bag charms from scraps

The Sabré brothers turned their cutting-room floor scraps into covetable bag charms. They believe the whimsy—and sustainability—they’re...

11.07.2026 40

Fast Company

Elizabeth Segran

Tech caused the loneliness epidemic. Can it also be a cure?

With his app Pie, Bonobos founder Andy Dunn is betting that Gen Z doesn’t want another aspirational brand—it wants real friends.

09.07.2026 30

Fast Company

Elizabeth Segran

Why today’s smartest shoppers are at Walmart, Costco, Ulta, and Ross

We’re in a trade-down economy. These four lessons are helping retailers win both affluent and lower-income consumers as the rules of shopping...

07.07.2026 40

Fast Company

Elizabeth Segran

Inside AI’s $5 trillion quest to develop taste

If agentic commerce is to fulfill its potential, it has to do more than shop for boring, everyday products. Google, OpenAI, the social media giants,...

26.06.2026 90

Fast Company

Elizabeth Segran

ThredUp takes aim at Poshmark and eBay with new peer-to-peer listings

The company’s Direct Listings marketplace finally gives sellers control over their most special pieces.

09.06.2026 40

Fast Company

Elizabeth Segran

Walmart will now deliver Subway sandwiches to your door in under 30 minutes

The retail giant is entering the food delivery wars, combining its in-store restaurant partnerships with its last-mile know-how to take on Uber Eats...

04.06.2026 30

Fast Company

Elizabeth Segran

Meet the new ‘reuse’ symbol, a spiraling cousin to the ‘recycling’ icon

A global alliance of businesses, governments, and designers just unveiled a universal mark for reuse—and it could reshape how the world handles waste.

03.06.2026 50

Fast Company

Elizabeth Segran

Herman Miller is rebuilding the Aeron chair from the inside out

Herman Miller is introducing a new Aeron chair that uses recycled nylon, bio-based plastics, and a lighter aluminum base to cut its carbon footprint...

02.06.2026 40

Fast Company

Elizabeth Segran

Minted spent two decades building an artist-led business. Now it’s experimenting with letting AI in

The stationery store where people can buy original designs from artists is launching an experiment to allow customers to use AI to add custom elements...

29.05.2026 50

Fast Company

Elizabeth Segran

Oura shrunk its new ring by 40% and made it look a lot more like jewelry

Customers wanted a smart ring that looked like jewelry, not a gadget. Oura spent years rebuilding its hardware from the inside out to deliver one.

28.05.2026 30

Fast Company

Elizabeth Segran

After the Shein shock, Everlane’s founder launches his next act

Michael Preysman is building a new brand—this time without venture capital or private equity.

26.05.2026 40

Fast Company

Elizabeth Segran

An Anti-anti-aging eyewear brand bets America is finally ready to embrace getting older

Caddis founder Tim Parr built an eyewear company on the un-American idea that getting older might be a good thing—and the cultural moment is finally...

26.05.2026 50

Fast Company

Elizabeth Segran

Meet the children’s literature startup that wants to unseat Scholastic as the king of the book fair

Literati has spent years rebuilding the elementary school book fair into something closer to an art installation. Now, with an acquisition by private...

19.05.2026 60

Fast Company

Elizabeth Segran

Why bougie kids’ brands are racing to sell you secondhand goods

Resale used to be seen as a threat. Now companies like Woom, Lovevery, and Hanna Andersson have discovered it’s one of their cheapest customer...

19.05.2026 50

Fast Company

Elizabeth Segran

Everlane is reportedly selling to Shein. The era of millennial optimism is officially over

Everlane spent a decade championing sustainable and ethical fashion. Its reported $100 million sale to the industry’s worst polluter is a...

18.05.2026 30

Fast Company

Elizabeth Segran

See the wild, beautiful, and almost unbelievable fashion of Iris van Herpen

A 20-year retrospective of couture from fashion’s most interesting designer lands at the Brooklyn Museum.

16.05.2026 50

Fast Company

Elizabeth Segran

What do mothers really want? Deeper conversations

Cards that prompt more intimate conversations are gaining traction in a moment of increased social isolation.

10.05.2026 50

Fast Company

Elizabeth Segran

Shop ’til you bot: Google, OpenAI, and the race to build agentic commerce

Control shopping, control the world. How leaders at Google and OpenAI are thinking about the AI-powered future of shopping—and when it’ll be here.

07.05.2026 100

Fast Company

Elizabeth Segran

How Ruggable designed its new rug to have the charm of jute without any of the scratchiness

After two years of development, Ruggable engineered a machine-washable rug that captures jute’s textured warmth.

05.05.2026 40

Fast Company

Elizabeth Segran

While billionaires get ready for the Met Gala, their workers walk a different kind of runway

Fashion’s biggest night, funded by Jeff Bezos, has a counter-show—and the models are Amazon workers.

04.05.2026 40

Fast Company

Elizabeth Segran

Lululemon needs its ‘Gap’ moment

Gap just pulled off one of retail’s most impressive comebacks. Now Lululemon needs the same magic.

02.05.2026 70

Fast Company

Elizabeth Segran

Cotopaxi designed a suitcase you can repair on the go

The 12-year-old outdoor brand will send you swappable parts and tools, so a broken wheel or busted latch doesn’t have to end a trip—or the bag’s life.

29.04.2026 40

Fast Company

Elizabeth Segran