expand_moreexpand_lessexpand_moreexpand_less
|
 |
Elizabeth SegranFast Company |
Lululemon’s accidental hit bag is getting a subtle redesign. The stakes are high for a brand trying to hold on to its youngest consumers.
After buying its rival Elvie, the femtech upstart is acquiring Swehl and Momtech in a bid to become a ‘powerhouse maternal care brand.’
Once seen as cheap, a used present is something many people are now open to receiving. ThredUp’s holiday sales show how fast the taboo is fading.
The brand’s partnership with the New York Public Library highlight’s fashion’s current obsession with book culture.
Outerwear that reverses, unsnaps, and sheds pieces, so a single jacket has you covered.
The makeover you never saw coming: Why the once-neglected beauty department is now vital in the Amazon-owned grocer’s competition with Walmart and...
The luggage brand’s new resale site offers returned and unsold inventory for up to 30% off. During a soft launch, 80% of inventory sold in just two...
Kids are bedazzling their books and clipping book charms to bags. Penguin is answering with special editions designed to be displayed.
With its new line of luxury handbags, Freitag is betting that sustainability can be a status symbol.
These cozy, stretchy jeans have a fleece-like interior. Just don’t call them jeggings.
The Freckle phone replaces internet and apps with outdoor quests, tactile buttons, and walkie-talkie mode.
Meet the new crop of startups and retail giants rebuilding the market for 11-year-old girls. ‘There is just so much market share up for grabs,’...
More than 60 brands, from Stella McCartney to Brooks Running, are pooling their demand for low-carbon materials to bring prices down.
The incoming CEO of i-D magazine is one of Fast Company’s Best Dressed in Business for 2026.
The founder and CEO of The Wie Suite is one of Fast Company’s Best Dressed in Business for 2026.
The founder and CEO of beauty brand Counter is one of Fast Company’s Best Dressed in Business for 2026.
The cofounder of Spread the Jelly is one of Fast Company’s Best Dressed in Business for 2026.
The Olympic champion ice skater is one of Fast Company’s Best Dressed in Business for 2026.
Women in the West Bank embroider Resolute’s sneakers while under constant threat of danger.
Partnering with a 190-year-old Italian mill, the DTC brand debuts a $999 traceable throw blanket.
Inside Furner and Walmart’s high-tech sprint to out-automate and outsmart Amazon and become the fastest retailer on the planet.
The company’s new CEO poured $50 million into its Maine flagship on the theory that shoppers are eager for immersive, analog experiences.
Marshmallow shapes, ear cutouts, and dual-chamber down pillows. Brands are tackling the complex physics of a good night’s sleep.
Dyson is launching its first toothbrush: a $500 gadget that uses cameras and AI to automatically floss as you brush.
Starting with its most complex hard shell jacket, Arc’teryx is unveiling a multiyear program to promote circularity.
Its new marketplace reflects the growing demand for products designed specifically for older kids.
Aspirational lifestyle is out. How Gen Z’s expectations are shifting the ways brands are built, what’s getting funded now, and the movers staking...
Fresh off a bankruptcy rescue and a massive retail overhaul, Claire’s is redesigning 900 stores to capture the long-neglected tween market.
The new device deliberately avoids the addictive tricks built into most kids’ screens.
The Ralph Lauren x Gee’s Bend collection is the brand’s latest collaboration with historic American craft communities.
After launching as a standalone consumer app, the startup Daydream is embedding natural-language search directly into websites like Alice Olivia and...
At Oxman’s NYC studio, engineered E. coli bacteria grows pigments onto knitted fabric, resulting in no two garments that look alike.
As parents grow wary of addictive apps, Tonies has partnered with Hasbro to turn Monopoly, The Game of Life, and Guess Who into games kids can play...
Think of it as a Band-Aid for kids’ clothes.
Her new brand, Buff Beauty, makes the case that the healthiest, best-looking nail is a bare one—and that the salon was always optional.
The megaretailer is doubling down on its design ambitions with a slate of cool fashion collabs.
Away’s millennial customers grew up and had kids. Now the company is making bags for their tweens.
State Street, the company that commissioned her, is launching a website and merchandise line.
Shelly Xu Designs uses AI to reengineer clothing patterns, cutting fabric waste to near zero—without asking factories or consumers to change a thing.
The Sabré brothers turned their cutting-room floor scraps into covetable bag charms. They believe the whimsy—and sustainability—they’re...
With his app Pie, Bonobos founder Andy Dunn is betting that Gen Z doesn’t want another aspirational brand—it wants real friends.
We’re in a trade-down economy. These four lessons are helping retailers win both affluent and lower-income consumers as the rules of shopping...
If agentic commerce is to fulfill its potential, it has to do more than shop for boring, everyday products. Google, OpenAI, the social media giants,...
The company’s Direct Listings marketplace finally gives sellers control over their most special pieces.
The retail giant is entering the food delivery wars, combining its in-store restaurant partnerships with its last-mile know-how to take on Uber Eats...
A global alliance of businesses, governments, and designers just unveiled a universal mark for reuse—and it could reshape how the world handles waste.
Herman Miller is introducing a new Aeron chair that uses recycled nylon, bio-based plastics, and a lighter aluminum base to cut its carbon footprint...
The stationery store where people can buy original designs from artists is launching an experiment to allow customers to use AI to add custom elements...
Customers wanted a smart ring that looked like jewelry, not a gadget. Oura spent years rebuilding its hardware from the inside out to deliver one.
Michael Preysman is building a new brand—this time without venture capital or private equity.
login
who are we?
contact us
qosheapp
