Minted spent two decades building an artist-led business. Now it’s experimenting with letting AI in

The stationery store where people can buy original designs from artists is launching an experiment to allow customers to use AI to add custom elements to their orders.

You’ve found the wedding invitation of your dreams. The illustration is a delicate watercolor by an artist whose work you’d happily hang on your wall. There’s just one problem: the painting on the card is of a generic vineyard, and you want the actual barn in Vermont where you’re getting married.

Commissioning the original artist to redo the work just for you would be prohibitively expensive—assuming they’d even........

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