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What women are expected to spend on beauty amounts to a house deposit

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Women investing in the quest for youth and beauty is nothing new. But now, thanks to Instagram and the commodification of “in-chair” beauty services, the cost of "basic" beauty routines is out of control.

Regular beauty services – and I asked a bunch of women in their twenties and early thirties what "basic" maintenance means – are costing young women the equivalent of a house deposit.

Fuelled by social media and the beauty industry, young women are spending approximately $14000 per year on "basic" beauty services.Credit:@kimkardashian

"Standard" treatments, according to those I spoke with, include six to eight-weekly haircuts and colour, regular blow waves, (preventive) Botox, non-fat fillers, professional teeth whitening, eyelash extensions and refills, microdermabrasion, SNS nails, pedicures and laser hair removal.

All up, according to finance expert, Pete Wargent , who I asked to crunch the numbers, this can easily equate to $14,000 a year. In effect, adhering to contemporary beauty mores could be said to be keeping young women poor, or at the very least throwing serious roadblocks into their path towards long term financial security.

“Let’s say you invested that money in the stock market and achieved net returns of about seven to eight per cent over time,” says Wargent who is the author of........

© The Age