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This hot new Kickstarter project promises you nothing–literally, nothing

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23.05.2019

With its heavy craft paper, embossed insignia, blue foil print, holographic security sticker, and heavy wax seal, this envelope screams importance. It looks like the love child of a raven-borne letter on Game of Thrones and a shiny new credit card. In fact, what you’re looking at is Nothing–a $15 mailer that promises absolutely nothing inside.

Nothing is the basis for a new Kickstarter campaign that’s raised over $6,000 to date. The name is a bit of a misnomer, since Nothing is technically a hand-numbered, one-of-a kind envelope designed by Jason Markow, who is better known for illustrating and creating wall art for many celebrities. Developed over 10 months and eleven prototypes, it’s painstakingly produced on a letterpress. You could classify it as boutique stationery. The twist is that when this package arrives at your door, there is nothing inside. While it starts at $15, you........

© Fast Company