We use cookies to provide some features and experiences in QOSHE

More information  .  Close
Aa Aa Aa
- A +

Resy will now give a small group of elite diners exclusive access to top restaurants in NY and L.A.

1 1 0
20.05.2019

Think you’re part of the dining elite of New York or Los Angeles? Well, today Resy will let you know if that’s true.

The recently acquired reservation platform of choice for some of the cities’ hardest-to-book restaurants is launching its first loyalty program today. Called Resy Select, it grants a small group of “power” users (in Resy parlance) access to exclusive tables at hot restaurants. The digital reward system is rolling out in New York and Los Angeles today, with San Francisco on the near horizon. Resy cofounder and CEO Ben Leventhal says he plans to eventually offer Resy Select in all markets, though he won’t provide a timeline.

What qualifies a Resy user for this new elite tier? It’s not entirely clear. The company, which says it has 4,000 restaurant partners across 154 U.S. cities and 10 countries, is eschewing a traditional points system for something more opaque. It evaluates user metrics—how often someone uses the app, their no-show rate, etc.—to determine a person’s eligibility. “We look at several indications of what we........

© Fast Company