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A 360-degree tour of Gatorade’s futuristic Sports Science Institute

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We all think of Gatorade as a sports beverage, right? Well, the company is becoming much more than that with the help of technology. At the Gatorade Sports Science Institute in Florida, the company tests out new product ideas and analyzes performance data in real time.

Professional athletes come to the institute every day and are asked to play and sweat and do all the things extremely fit people usually do. Then, Gatorade’s doctors and scientists investigate their performance. The participants are hooked up to large, expensive machines that track........

© Fast Company