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7 Ways to Tweak Your Marketing & Sales Strategies for the New Economy

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Now that more economic stability and opening has occurred amid the ongoing health crisis, it’s a good time for entrepreneurs and CMOs to think about what’s changed.

How do you reach your audience with effective marketing and sales strategies in this new and different business climate? From content marketing to building your social media presence, now is the time to take a clear-eyed look at your current program and ask: What tweaks should you make to connect successfully with your prospects and customers?

Related: How to Become a Better Leader Through a Crisis

The experience of the last year-and-a-half has changed us all in both minor and profound ways. Your customers may face shifted fears, evolving priorities and wholly new challenges.

This is why it’s crucial to keep up with your customer profiles and personas. A short emailed customer survey can help you pinpoint where the hearts and minds of your audience members are today. Ask where their priorities lie now, what their fears and pain points are, what factors are impacting their purchasing decisions.

Your sales team is also a great resource here. Make sure your reps know how to elicit feedback from prospects about their goals and questions.

Related: 3 Ways to Set Up Personal and Business Success During Immense Change

Since your customers’ daily routines and fears have likely evolved, it’s important that your products and services keep up. Some of your previously best-selling offers........

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