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As subscriber numbers crater, Netflix mulls cheaper advertising-driven plans

7 6 0
20.04.2022

After years of buccaneering growth, video streaming service Netflix has hit a rough patch and the company looks like it is pivoting its pioneering business model. Having lost users for the first time in over a decade, the firm’s chief executive Reed Hastings told analysts on a post-earnings call that the firm would consider introducing an advertising-led offering to reignite growth.

For the first quarter of its fiscal, Netflix lost 200,000 subscribers –compared to the 2.5 million it originally forecast to add in this period – as growing competition began to bite. This sluggish growth isn’t expected to improve anytime soon, as the company expects to lose as many as two million subscribers in the coming quarter. Netflix added four million subscribers in the corresponding period a year ago.

“One way to increase the price spread is advertising........

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