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Adidas CEO Bjorn Gulden revived the iconic sports brand by relying on gut instinct—unlike his analytical predecessor

“He’s managing it in a more intuitive way; it’s hard to see any long-term strategic plan.”

23.06.2024 20

Tim Loh

Adidas opens probe after receiving anonymous letter alleging corruption in China

The anonymous letter appeared on the Chinese social media platform Xiaohongshu.

17.06.2024 10

Tim Loh

Pharma giant Bayer's shares have fallen 70% in 6 years—but its football team, the best in Germany, is thriving

Bayer is still a major sponsor of its football team, although it’s unclear how much it pumps in each season. It’s unlikely the investment will...

17.05.2024 40

Tim Loh

Adidas predicts profit boost mainly due to strong demand for the classic Samba – whilst continuing to shed Yeezy stock

CEO Bjorn Gulden has pledged to return Adidas to growth this year following the collapse that the company faced during the pandemic when demand dried...

17.04.2024 10

Tim Loh

Puma to end Israel national football team sponsorship

The brand has faced calls for boycotts in some markets over its support for Israel’s team.

12.12.2023 10

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Tim Loh

Fortune

Adidas CEO Bjorn Gulden revived the iconic sports brand by relying on gut instinct—unlike his analytical predecessor

Tim Loh

Adidas opens probe after receiving anonymous letter alleging corruption in China

Tim Loh

Pharma giant Bayer's shares have fallen 70% in 6 years—but its football team, the best in Germany, is thriving

Tim Loh

Adidas predicts profit boost mainly due to strong demand for the classic Samba – whilst continuing to shed Yeezy stock

Tim Loh

Puma to end Israel national football team sponsorship

Tim Loh