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Eva Roytburg

Eva Roytburg

Fortune

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Iran has reopened the Strait of Hormuz—but experts say they now hold a card that works ‘almost like a nuclear deterrent’

Oil prices plunged 10% on Friday's announcement, but two veteran energy analysts say the celebration might be premature.

yesterday 2

Fortune

Eva Roytburg

Americans have never been this gloomy about the economy. Wall Street has never cashed in harder

“Stock markets respond to risks shifting around,” top economist Claudia Sahm told Fortune. “Households respond to reality.”

previous day 3

Fortune

Eva Roytburg

Allbirds ditches sneaker business to pivot to AI compute, stock surges over 700%

What looked like a humiliation now looks more like a setup for a wild AI pivot. Meet NewBird AI.

wednesday 3

Fortune

Eva Roytburg

Trump says the Iran war is ‘very close to over’—despite no deal, a live blockade, and threats mounting

Both U.S. forces and Iran are now blocking the Strait of Hormuz, but negotiators say an extended cease-fire is imminent.

wednesday 2

Fortune

Eva Roytburg

From Molotov cocktails to data center shutdowns, the AI backlash is turning revolutionary

Gen Z is furious about AI, and so is the American countryside.

14.04.2026 4

Fortune

Eva Roytburg

Trump has wanted to humble Iran since 1980. He may be humbling the American empire instead

Historians call it a “Suez moment”—when a fading empire goes to war to prove it is still one, and proves the opposite instead.

13.04.2026 6

Fortune

Eva Roytburg

Wall Street is the biggest winner of the Iran war — and the S&P 500 just turned positive for the year

The "Trump Always Chickens Out" trade has made investors a fortune.

13.04.2026 7

Fortune

Eva Roytburg

Trump threatens to blow up Iran’s last ships ‘using the same system of kill’ as drug boats as his ‘Hail Mary’ blockade begins

“With the so-called 'blockade,' soon you'll be nostalgic for $4–5 gas," Iran’s lead negotiator wrote on X.

13.04.2026 5

Fortune

Eva Roytburg

This TikTok sensation sold her startup for $2 billion. Now Pepsi is letting ‘Poppi be Poppi’

When Poppi started running TV spots, Ellsworth said the goal was to stand out as much as possible, doing the opposite of what's expected.

12.04.2026 2

Fortune

Eva Roytburg

Only five ships crossed the Strait of Hormuz Thursday, far below Iran’s pledge as negotiations begin

More ships were crossing during war-time than peacetime.

09.04.2026 1

Fortune

Eva Roytburg

Within a day, the Iran-U.S. ceasefire began breaking down. Markets shrugged

Israeli strikes in Lebanon were at issue, according to the speaker of Iran’s parliament. Trump ripped into “Fraudsters, Charlatans, and WORSE.”

08.04.2026 2

Fortune

Eva Roytburg

From brinkmanship to TACO: Trump’s Iran pause triggers $1.5 trillion market rally

After weeks of tense brinkmanship, a tenuous truce was all traders needed.

08.04.2026 2

Fortune

Eva Roytburg

Markets cheer as Trump says he’s in ‘heated negotiations’ over a new Pakistani two-week ceasefire plan

Markets soared on the news, betting that he’ll accept.

07.04.2026 3

Fortune

Eva Roytburg

Iranians begin forming human chains around power plants ahead of Trump’s deadline, social media videos show

Tehran called for citizens to physically shield critical infrastructure after Trump said an “entire civilization will die.”

07.04.2026 4

Fortune

Eva Roytburg

Trump’s dire warning to Iran: ‘A whole civilization will die tonight, never to be brought back again’

Iran and the U.S. have fewer than 12 hours to make a deal.

07.04.2026 5

Fortune

Eva Roytburg

Trump threatens to ‘take out’ all of Iran in one night. From blackout bombs to ‘discombobulators,’ here’s what that could actually mean

The U.S. has a range of options that fall short of completely leveling the country or its vital infrastructure.

06.04.2026 6

Fortune

Eva Roytburg

Wall Street knows something about Trump and Iran: both sides are running out of time

Strait of Hormuz traffic saw an uptick over a volatile weekend.

06.04.2026 5

Fortune

Eva Roytburg

The jobs report looks good ‘for the wrong reasons,’ top economist warns: It’s hiding how many Americans are giving up

The strong March number takes rate cuts off the table, and lets the Fed focus squarely on inflation.

03.04.2026 10

Fortune

Eva Roytburg

Markets rally hard on Iran’s promise to play nice at Hormuz as its leaders pocket billions from the disruption

Anything sounds good to Wall Street, except more war. But Iran's power brokers may have little reason to stop.

02.04.2026 6

Fortune

Eva Roytburg

Trump will address the nation about the Iran war on Wednesday. Here’s what to expect

Oil analysts warn April will be the cruelest month yet for energy prices, and a presidential speech may not be enough to change that.

01.04.2026 6

Fortune

Eva Roytburg

Wall Street just had its best day in nearly a year over a rumor

The Nasdaq recovered half its drawdown over the past year in a single day.

31.03.2026 7

Fortune

Eva Roytburg

Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says

The war with Iran could make companies start firing, Navy Federal Credit Union’s Heather Long said.

31.03.2026 4

Fortune

Eva Roytburg

Markets cheer as Trump threatens to abandon Iran War, but Jamie Dimon sides with allies: ‘win this thing and clean up the straits’

Trump is signaling that $4 a gas and plunging polling are too much: “the U.S.A. won’t be there to help you anymore, just like you weren’t there...

31.03.2026 5

Fortune

Eva Roytburg

Bill Ackman told spooked investors to get over the Iran war and buy Fannie and Freddie. Stocks surged 40% the next day

The Pershing Square Capital Management CEO is the largest shareholder in each company and stands to benefit the most from the stock surge.

30.03.2026 3

Fortune

Eva Roytburg

Trump said the Iran war was ‘very complete’ three weeks ago. Oil has surged 50% since, and analysts are warning of stagflation

Gas prices just hit their highest level since Russia's invasion of Ukraine, and Wall Street is bracing for stagflation as the conflict spreads.

30.03.2026 4

Fortune

Eva Roytburg

The Iran war turned Mag 7 stocks into dip-buying bait. But no one is jumping in yet even though Wall Street expects U.S. tech to outperform

Microsoft has sold off 32% in just five months.

29.03.2026 10

Fortune

Eva Roytburg

The big stock market correction that Trump can’t talk his way out of is official

TACO is over as the 10 year treasury yield spikes and the Nasdaq sinks over 10% from its peak.

27.03.2026 5

Fortune

Eva Roytburg

The White House snubs Elon Musk’s offer to cover TSA salaries as airport miseries hit record levels

“We greatly appreciate Elon’s generous offer,” White House spokesperson Abigail Jackson wrote to Fortune. But no.

25.03.2026 4

Fortune

Eva Roytburg

Trump wrote the tariff playbook. Now Iran is using it on the world’s most important oil route.

Oil markets are whipsawing Wednesday amid dueling shaky peace proposals

25.03.2026 7

Fortune

Eva Roytburg

Nobel laureate Paul Krugman calls it ‘treason’: $580 million in suspicious oil futures traded minutes before Trump’s Iran reversal

Approximately $580 million of oil futures were sold before Trump shocked the markets with a dubious statement.

24.03.2026 3

Fortune

Eva Roytburg

Trump’s trillion-dollar TACO that wasn’t: Iran confronts the master of the deal with a partner he can’t bully

The "TACO trade" that rescued markets through the tariff wars may not survive a war with a regime that has nothing to lose — and knows it.

24.03.2026 5

Fortune

Eva Roytburg

The great toilet paper panic is back as Japan starts stockpiling

There is no scarcity of toilet paper in Japan. Why is it always the thing people reach for?

23.03.2026 7

Fortune

Eva Roytburg

Trump has TACO-d again, this time in Iran, sparking a $1.7 trillion stock market rally in minutes, even as peace talks are in question

U.S. crude oil is back down to under $90, the lowest since the war began.

23.03.2026 5

Fortune

Eva Roytburg

Iran war is making the world a little less sweet as oil soars at the worst possible time for sugar

Harvest season in Brazil is about to begin, and cane farmers must decide how much goes to sugar and how much to ethanol.

21.03.2026 20

Fortune

Eva Roytburg

Baked by Melissa’s founder was fired at 24. Two decades later, she’s ‘so freaking thrilled’ to step down as CEO

The last cupcake brand standing from the 2010s boom is now open to a sale.

19.03.2026 10

Fortune

Eva Roytburg

Fed Chair Jerome Powell says U.S. economy is ‘amazing’—but admits ‘we just don’t know’ as inflation, jobs, and oil shocks cloud the outlook

Jerome Powell said “don’t know” 17 times during the conference as he praised the economy’s resilience—but flagged rising inflation, stalled...

19.03.2026 6

Fortune

Eva Roytburg

Jerome Powell says you’re right to blame data centers for making your bills more expensive: ‘probably pushing inflation up’

Electricity prices due to the investment into AI could spike, analysts have warned.

19.03.2026 7

Fortune

Eva Roytburg

The Fed holds rates steady and punts on the Middle East: ‘uncertain’

The infamous dot-plot shows sharper-than-ever divisions between Fed officials.

18.03.2026 7

Fortune

Eva Roytburg

Oil prices hit nearly $110 as Iran vows to escalate the war in ‘new ways’

Israel attacked the world’s largest natural gas field in a coordinated attack with the U.S.

18.03.2026 8

Fortune

Eva Roytburg

Coinbase’s Oscars ad says you’re an NPC trapped in someone else’s financial system–and crypto is ‘Your Way Out’

Coinbase's Oscar ad taps into a real and growing fear: that AI will sort most people into a permanent underclass they can't escape. Crypto, it says,...

18.03.2026 4

Fortune

Eva Roytburg

Mark Zuckerberg is poised to finish what Jack Dorsey started: a ‘cascade’ of AI-related layoffs across the tech sector, top tech analyst says

Meta's CEO might emerge as the unlikely architect of a new era of AI-driven workforce cuts — one that analysts warn could ripple far beyond Silicon...

17.03.2026 9

Fortune

Eva Roytburg

Ray Dalio warns a brutal ‘final battle’ for the Strait of Hormuz is coming—and losing could end the American empire

Dalio says that if the President Trump can’t get control over the Strait, he risks permanently damaging U.S. credibility on the world stage.

17.03.2026 40

Fortune

Eva Roytburg

‘Blackmail is also not what I wish for’: America’s allies are ghosting Trump on Strait of Hormuz

The price of oil sank Monday after Bessent said the U.S. “allowed” tankers to cross, despite the lack of assistance.

16.03.2026 7

Fortune

Eva Roytburg

‘Playing with fire’: Epstein bankrolled Bill Gates’ reported ex-girlfriend for years—then asked Gates to ‘reimburse’ him five months before he died

Epstein arranged for a visa; wired cash; paid for coding classes; and even housed a woman tied to Gates in a New York apartment, DOJ documents show.

14.03.2026 20

Fortune

Eva Roytburg

Iran’s dumbest weapon is now holding the global economy hostage

Sea mines predate World War I, cost less than a used car, and can snap a ship in half. They also might be in the most important waterway on Earth.

13.03.2026 20

Fortune

Eva Roytburg

Amazon puts humans back in the loop as its retail website crashes from ‘inaccurate advice’ that an AI agent took from an old wiki

There was a different agenda at a weekly operations meeting recently: the fact that Amazon.com hasn't been working as smoothly.

12.03.2026 10

Fortune

Eva Roytburg

The fog of war is coming from inside the White House—and it cost oil markets $84 million in 10 minutes

Meanwhile, the market shrugs at news of a record emergency release of oil.

11.03.2026 10

Fortune

Eva Roytburg

How Jeffrey Epstein pulled Bill Gates and Microsoft into a web of sex, money, and secrets

How a convicted sex offender became a seven-figure negotiator for Microsoft’s No. 2 executive is the story of how Epstein got into the inner circle...

10.03.2026 10

Fortune

Eva Roytburg

Stocks stage massive upside reversal as oil plunges after Trump says Iran war could be over soon

President Trump told CBS News reporter Weijia Jiang in a phone interview that the war “could be over soon.”

09.03.2026 8

Fortune

Eva Roytburg

The abysmal February jobs report shatters hopes of a labor market recovery for 2026 and leaves the Fed ‘between a rock and a hard place’

Jobs are negative on net since April, and oil is at $90.

06.03.2026 9

Fortune

Eva Roytburg