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Super-Pharm looks to expand robotic facilities as online demand booms

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Israel’s largest health and beauty retailer, Super-Pharm, is expanding its collaboration with Israeli startup Fabric, formerly known as CommonSense Robotics, to use small robotized facilities in city centers to help the retailer meet the growing online demand for its products.

The two companies set up a partnership two years ago, in which Fabric used robotic facilities in the Tel Aviv metro area to process online orders for same-day delivery by Super-Pharm. Now, with the expansion of that collaboration, Fabric will more than triple the number of orders it fulfills for Super-Pharm by building and operating a second so-called “micro-fulfillment center” that will handle thousands of orders a day for the retailer, for nationwide same-day and next-day delivery services on demand.

The new site, also located in central Israel, will work in tandem with Super-Pharm’s existing Fabric-operated micro-fulfillment center in the Tel Aviv metro area.

At the end of 2018, Fabric launched its “smallest automated e-commerce facility” serving the metropolitan area of Tel Aviv and delivering groceries to customers. The micro-fulfillment centers it sets up are small in size and almost completely robotized spaces located in metropolitan areas. These facilities, which occupy a space of just 6,000 square feet, are crowded with hundreds of........

© The Times of Israel

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