Filmmaking creators Matti Haapoja and Sam "Kold" Kolder have spent the past few days learning what happens when an audience suspects it's being sold something without being told.

Both posted videos demonstrating Higgsfield's newly added Seedance 2.5 tool, and both are now facing accusations of running undisclosed ads for the AI platform.

In his video, Haapoja explains how the feature film "Cully Hill Boys", featuring the AI-generated versions of N3on and Matt Kiatipis, has been created only based on prompts in Higgsfield's project.

The second one shows the Seedance 2.5 by inserting himself in the........

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