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Striking up some ratings for Olympics

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29.07.2021
By Tom Purcell

Maybe croquet could improve the ratings for the 2021 Summer Olympics?

Please allow me to explain.

The COVID-delayed 2020 Olympics are on track to be the lowest watched games of the 21st century, according to marketing research firm Zeta Global.

The company has found that "More than 60 percent of Americans were unable to express excitement or interest in the summer games, and at least 45 percent of Americans confirmed they are NOT looking forward to the Games in any capacity."

That's a shame, to be sure. Billions of yen have been spent by the Japanese to host the Games.

And the finest athletes in the world ― gymnasts and sprinters to skateboarders ― have been preparing their entire lives for these competitions. Their excellence and dedication alone should motivate us to tune in.

But a combination of COVID concerns and woke athletes using their........

© The Korea Times


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