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Oreo and BTS are launching a Korean street food-inspired cookie in 80-plus countries

5 0
26.05.2026

Oreo and BTS are launching a Korean street food-inspired cookie in 80-plus countries

The cookie features a brown sugar pancake-flavored creme and purple wafers — the first time Oreo has used that color

Christopher Polk / Getty Images

Oreo and BTS announced a limited-edition cookie collaboration on Monday, with the product going on presale June 1 and hitting retail shelves June 8 across more than 80 markets worldwide.

At the center of the cookie is a creme developed to evoke the flavor of hotteok, a Korean street food staple — a warm pancake packed with brown sugar. BTS members said the flavor reflects their upbringing; Jin said in a statement that the goal was to "share with everyone the kinds of dessert flavors Koreans enjoy." Making history for Oreo, the wafers break from the........

© Quartz