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The Problem With "Whitewishing"

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03.06.2020

At this very moment in America, black Americans, and those who support the necessary human rights, dignities, equities, and safeties of black Americans are actively protesting, among other salient issues, police killings of unarmed black citizens, in cities across the country. These people—regardless of race or racial identity—are applying their values to demonstrable action within context of and opposition to legal and historical frameworks that have oppressed black Americans throughout the history of our country. Some of these people are white. But, white people, myself included, shouldn’t be seeking commendations for engaging in critical social justice discourse, nor for participating in support of people among us who need the support of all Americans to gain important recognitions and retributions.

But, among many others, there’s a complicating discourse that exists at this moment, too. This discourse purports that the value of brands can be made significant by cheerful support from celebrity icons. It potentially helped to make the shallow wellness models of reality tv product endorsers culturally acceptable. “Good vibes”........

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