Strategy Sits on $1.4 Billion Bitcoin Profit as Stock Surges 10% Following 22% Crypto Rally
Strategy Inc., the company formerly known as MicroStrategy, has swung back into a substantial unrealized profit on its massive Bitcoin holdings, as a sharp multi-day rally in the cryptocurrency pushed the company's common stock up 10% in Friday pre-market trading to $120, its highest level in two months.
According to CoinDesk, Strategy owns 840,447 bitcoins, acquired at an average purchase price of $75,385 per coin. With bitcoin trading near $77,000 Friday, the company now holds an unrealized gain of roughly $1.4 billion, or 2.4%, marking its first return to profitability on its bitcoin treasury in months. Bitcoin has surged nearly 22% over five consecutive days of gains, a rally that Benzinga described as a 20% jump specifically over the trailing 72 hours, pushing the cryptocurrency's price up from a low of $58,000 in July, when Strategy's unrealized loss had reached approximately $13 billion, equivalent to 20.4% of the company's total bitcoin cost basis at the time.
Strategy had spent much of 2026 underwater on its bitcoin holdings as the cryptocurrency fell roughly 54% from its October all-time high of $126,000, according to CoinDesk. That extended stretch of paper losses had weighed heavily on the company's stock and financial reporting, given that Strategy's business model has increasingly transformed the company into what one analyst characterized as less a traditional software business and more a leveraged bitcoin holding vehicle wrapped in a public company structure.
During the period when bitcoin traded in the low to mid-$60,000s, Strategy sold approximately 6,916 bitcoins, according to CoinDesk, while simultaneously building up its U.S. dollar cash reserve to $4.8 billion. According to CryptoTimes, that dollar reserve is intended to provide........
