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How Newzit became one of the UK's most-viewed news websites

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When Ipsos Mori recently released figures listing the most-viewed news websites in the United Kingdom, there was a strange newcomer included among the usual suspects.

In a league table topped by Mail Online, followed by the websites of The Sun and The Guardian, a fledgling service called Newzit stood out as an oddity among the long-established national newspaper brands. With monthly traffic of more than 54m page views, it ranked just ahead of The Times, which is admittedly behind a paywall.

Newzit, a website and an app, has “come out of nowhere”, declared Press Gazette, a media industry title. To visit this site is to discover something akin to the traditional newsstand, in a supermarket or petrol station forecourt, where all the rival British news titles are featured side-by-side. But in this digital version, which offers click-through live versions of the various home pages, the news is constantly updated.

Newzit selects the 60 most-read stories of the moment and typically offers eight versions of them, so readers can compare, say, The Independent’s take on a climate story with that of The Telegraph. Paywalled news sites are marked with an orange tag.

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