The Real Business Lesson Behind Netflix’s ‘My Life With the Walter Boys’ Has Nothing to Do With TV

People crave emotional connection to the product.

EXPERT OPINION BY MARC BERMAN, FOUNDER AND EDITOR-IN-CHIEF, PROGRAMMING INSIDER

Given the success of Virgin River, it comes as no surprise that Netflix would look to develop another emotionally driven sudser — this time targeted toward younger audiences. The lesson applies far beyond entertainment: the success of any content strategy, product, or business often depends on recognizing the value of diversification. The companies that........

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