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Could an England World Cup win boost the markets?
Tuesday 14 July 2026 5:52 am | Updated: Monday 13 July 2026 1:01 pm
Could an England World Cup win boost the markets?
By: Helen Thomas
CEO & Founder - Blonde Money
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Add as a preferred source on GoogleMEXICO CITY, MEXICO - JULY 05: Harry Kane #9 of England celebrates after scoring his team’s third goal during the FIFA World Cup 2026 Round of 16 match between Mexico and England at Mexico City Stadium on July 05, 2026 in Mexico City, Mexico. (Photo by Charlotte Wilson/Getty Images)
The equity markets of World Cup-winning countries frequently outperform immediately after victory. A Goldman Sachs study of tournaments from 1974-2014 found that every winner except Brazil in 2002 subsequently enjoyed a period of market outperformance, says Helen Thomas
If football finally came home, what might it do for financial markets, aside from a late start for Cable traders?
Research conducted before previous tournaments has found that the equity markets of World Cup-winning countries frequently outperform immediately after victory. A Goldman Sachs study of tournaments from 1974-2014 found that every winner except Brazil in 2002 subsequently enjoyed a period of market outperformance.
Brazil’s exception is instructive. Its fifth World Cup arrived amid recession, political uncertainty and acute concerns about the country’s public finances. Even Ronaldo, Rivaldo and Ronaldinho could not overcome the macroeconomic backdrop.
But they can have an impact on sentiment. A 2007 study by Alex Edmans, Diego Garcia and Øyvind Norli examined football results and stock-market returns across dozens of countries. It found that defeat in an important international match produced a........
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