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Jason Aten

Jason Aten

Inc.com

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Balogun’s Response to That Controversial Red Card Is the Best Example of Emotional Intelligence I’ve Seen Yet

Balogun’s Response to That Controversial Red Card Is the Best Example of Emotional Intelligence I’ve Seen Yet

Balogun’s Response to That Controversial Red Card Is the Best Example of Emotional Intelligence I’ve Seen Yet The USMNT star understood that there...

04.07.2026 10

Inc.com

Jason Aten

Apple’s Price Increase Is Finally Here. It’s About Branding as Much as RAM

Apple’s Price Increase Is Finally Here. It’s About Branding as Much as RAM Apple lifted the price of Macs and iPads in the face of increased...

25.06.2026 5

Inc.com

Jason Aten

The Most Important Thing Apple Got Right with Siri AI

The Most Important Thing Apple Got Right with Siri AI It turns out Apple could make Siri good. More importantly, it kept its promise. EXPERT OPINION...

25.06.2026 5

Inc.com

Jason Aten

Lewis Hamilton’s First Ferrari Win Is a Lesson in Borrowed Belief

Lewis Hamilton’s First Ferrari Win Is a Lesson in Borrowed Belief His win at the Spanish Grand Prix came with a revealing look at resilience and how...

16.06.2026 7

Inc.com

Jason Aten

Apple Just Showed Off New Siri. The Smartest Part Was Letting You Watch It Wait

08.06.2026 10

Inc.com

Jason Aten

LEGO Designed a Pair of 793-Piece Helmets for McLaren’s 1,000th Race. Norris and Piastri Are Actually Wearing Them

LEGO Designed a Pair of 793-Piece Helmets for McLaren’s 1,000th Race. Norris and Piastri Are Actually Wearing Them The drivers will wear helmets at...

03.06.2026 10

Inc.com

Jason Aten

Neuroscience Just Confirmed the Most Effective Way to Make Anything Stick

Neuroscience Just Confirmed the Most Effective Way to Make Anything Stick A new study compared how the brain works when taking notes. The results...

31.05.2026 10

Inc.com

Jason Aten

I Shipped My First iPhone App This Year. Here’s What I Most Hope to See at WWDC

I Shipped My First iPhone App This Year. Here’s What I Most Hope to See at WWDC The Siri redesign is going to get all the attention, but it’s not...

31.05.2026 9

Inc.com

Jason Aten

At I/O, Google Pronounced the Internet Dead

At I/O, Google Pronounced the Internet Dead Google’s AI tools in search pretend like the internet is free for the taking. EXPERT OPINION BY JASON...

28.05.2026 30

Inc.com

Jason Aten

Claude Code Just Solved My Biggest Productivity Problem

Claude Code Just Solved My Biggest Productivity Problem I built an app and released it on the Mac App Store, using Claude Code to turn my idea into...

08.05.2026 10

Inc.com

Jason Aten

Apple Support Finally Called Me Back. Then I Sat on Hold for 2 Hours

Apple Support Finally Called Me Back. Then I Sat on Hold for 2 Hours Companies send a message based on the way they handle customer problems. EXPERT...

07.05.2026 30

Inc.com

Jason Aten

Starbucks Quietly Rolled Out a Feature Only For Its Most Valuable Customers

04.05.2026 20

Inc.com

Jason Aten

What the MacBook Neo’s Runaway Success Tells Us About Apple’s New CEO

28.04.2026 10

Inc.com

Jason Aten

Every Notes App I’ve Tried Gets This One Thing Wrong

Every Notes App I’ve Tried Gets This One Thing Wrong Note-taking isn’t really about capturing and storing notes; it’s about what happens next....

23.04.2026 20

Inc.com

Jason Aten

Tim Cook’s Farewell Letter Just Revealed His Most Important Leadership Habit

21.04.2026 10

Inc.com

Jason Aten

Tim Cook Is Stepping Down as Apple’s CEO. He’s Keeping the Most Important Job–For Now

Tim Cook Is Stepping Down as Apple’s CEO. He’s Keeping the Most Important Job–For Now Cook is stepping down after 15 years, but he’ll continue...

21.04.2026 20

Inc.com

Jason Aten

DoorDash’s White House Stunt Backfired. Then Its PR Guy Made Everything Worse

DoorDash’s White House Stunt Backfired. Then Its PR Guy Made Everything Worse Doordash’s PR person forgot the most important rule of dealing with...

15.04.2026 10

Inc.com

Jason Aten

Shake Shack Just Announced Its Loyalty Program. It’s a Very Bad Sign

Shake Shack Just Announced Its Loyalty Program. It’s a Very Bad Sign The company wants to keep customers engaged through technology, but it betrays...

13.04.2026 30

Inc.com

Jason Aten

Rory McIlroy Blew a 6-Shot Lead at the Masters. His Comeback Win Is a Lesson in Emotional Intelligence

12.04.2026 20

Inc.com

Jason Aten

Amazon Just Sent Its Most Loyal Kindle Customers the Worst Thank-You Note of All Time

Amazon Just Sent Its Most Loyal Kindle Customers the Worst Thank-You Note of All Time The company is cutting off its oldest Kindle models starting...

09.04.2026 40

Inc.com

Jason Aten

Apple Fixed a $400 Pricing Mistake With a 4-Sentence Email. It’s a Lesson for Every Brand

03.04.2026 20

Inc.com

Jason Aten

Apple Just Turned 50. Its Greatest Innovation Has Always Been Version 2

01.04.2026 20

Inc.com

Jason Aten

Why the 48-Hour Rule Is Melinda French Gates’s Most Important Leadership Tool

30.03.2026 10

Inc.com

Jason Aten

Flighty Just Solved the Worst Thing About Travel in the Smartest Way I’ve Seen Yet

27.03.2026 20

Inc.com

Jason Aten

A California Jury Just Said What People Already Thought About Instagram and YouTube

26.03.2026 20

Inc.com

Jason Aten

Sony Is Finally Killing the EV No One Ever Thought They’d Actually Ship

26.03.2026 30

Inc.com

Jason Aten

Apple Maps Is Getting Ads. It’s Apple’s Riskiest Bet Yet

24.03.2026 20

Inc.com

Jason Aten

With the MacBook Neo, Apple Made the Perfect AI Computer

23.03.2026 20

Inc.com

Jason Aten

Warren Buffett Defends the ‘Giving Pledge’ Against Peter Thiel

22.03.2026 30

Inc.com

Jason Aten

Walmart Is Putting Digital Labels that Change Prices Instantly on Every Store Shelf in America

22.03.2026 20

Inc.com

Jason Aten

Tim Cook Just Called Apple’s Customers Crazy

18.03.2026 30

Inc.com

Jason Aten

With 1 AI Feature No One Asked For, Grammarly Burned Its Brand

12.03.2026 20

Inc.com

Jason Aten

Starbucks Botched the Rollout of Its Rewards Program and Made Everyone Mad

Starbucks Botched the Rollout of Its Rewards Program and Made Everyone Mad Starbucks launched an improved loyalty program, but the ghost of its former...

11.03.2026 20

Inc.com

Jason Aten

Review: The MacBook Neo Is the Perfect Set of Compromises

Review: The MacBook Neo Is the Perfect Set of Compromises To make a Mac under $600, Apple made a series of very specific choices. EXPERT OPINION BY...

10.03.2026 20

Inc.com

Jason Aten

Tim Cook Says Apple Meetings Are Full of Arguments. That’s the Point

09.03.2026 20

Inc.com

Jason Aten

The MacBook Neo May Be Apple’s Most Consequential New Product in a Decade

The MacBook Neo May Be Apple’s Most Consequential New Product in a Decade For the first time since the 11-inch MacBook Air, Apple has an affordable...

04.03.2026 20

Inc.com

Jason Aten

Everyone Expected Apple to Raise Prices on Its New Macs. What It Did Instead Was Much Smarter

Everyone Expected Apple to Raise Prices on Its New Macs. What It Did Instead Was Much Smarter With AI chips consuming the current supply of memory,...

04.03.2026 70

Inc.com

Jason Aten