Everyone Expected Apple to Raise Prices on Its New Macs. What It Did Instead Was Much Smarter

With AI chips consuming the current supply of memory, everyone was watching what Apple would do.

EXPERT OPINION BY JASON ATEN, TECH COLUMNIST @JASONATEN

Numerous MacBook Pro laptops are on display in the Apple store

For the most part, the MacBook Air and MacBook Pro that Apple just announced were exactly what we expected. Both now feature the latest versions of Apple Silicon, the M5 system on a chip for the MacBook Air, and the M5 Pro and Max for the MacBook Pro. We’ve already seen the M5 in........

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