Starbucks Botched the Rollout of Its Rewards Program and Made Everyone Mad

Starbucks launched an improved loyalty program, but the ghost of its former Gold Card is coming back to haunt the company.

EXPERT OPINION BY JASON ATEN, TECH COLUMNIST @JASONATEN

NEW YORK CITY, UNITED STATES – 2020/02/17: American coffee company and coffeehouse chain Starbucks logo seen in Lower Manhattan. (Photo by Alex Tai/SOPA Images/LightRocket via Getty Images)

Yesterday, Starbucks officially launched its reimagined Rewards program—the most significant overhaul to its loyalty structure in years. The new program introduces three membership tiers: Green, Gold, and Reserve. The higher your tier, the faster you earn Stars, the more perks you get, and the less you........

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