menu_open Columnists
Ali Donaldson

Ali Donaldson

Inc.com

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Fake Meat Is Out. Old-School Veggie Burgers Pushed Actual Veggies Past $20 Million

Fake Meat Is Out. Old-School Veggie Burgers Pushed Actual Veggies Past $20 Million
22.05.2026 9

Inc.com

Ali Donaldson

Kevin Smart Says the ‘Smartest’ Business Moves Follow This Specific Rule

Kevin Smart Says the ‘Smartest’ Business Moves Follow This Specific Rule The comedian turned serial entrepreneur shares his investment strategy....

14.05.2026 20

Inc.com

Ali Donaldson

The Neopets Comeback Is Upon Us—With a New York City Pop-Up Arriving This Summer

12.05.2026 10

Inc.com

Ali Donaldson

‘Nike Is So Cooked.’ Adidas Goes Viral with New World Cup Campaign as Its Rival Struggles to Find Its Footing

‘Nike Is So Cooked.’ Adidas Goes Viral with New World Cup Campaign as Its Rival Struggles to Find Its Footing With one month until the World Cup...

11.05.2026 10

Inc.com

Ali Donaldson

Two Former Lululemon Execs Made a Splash With Their Own Swimwear Brand. A $40K Pop-Up Strategy Took It to the Next Level

08.05.2026 9

Inc.com

Ali Donaldson

Want To Find New Customers? Shopify President Says AI Search is Bringing them in Twice as Fast

05.05.2026 8

Inc.com

Ali Donaldson

Amazon Just Launched What Could Be Its Most Disruptive Business Since AWS. Proctor & Gamble and 3M Have Already Signed Up

04.05.2026 10

Inc.com

Ali Donaldson

George Clooney’s New Beer Startup Is Copying an Elite Growth Strategy Most Founders Can’t Touch

George Clooney’s New Beer Startup Is Copying an Elite Growth Strategy Most Founders Can’t Touch How Crazy Mountain plans to capitalize on one of...

29.04.2026 10

Inc.com

Ali Donaldson

Coca-Cola Is Betting on Smaller Sizes to Keep Sales Growing Amid Inflation

28.04.2026 10

Inc.com

Ali Donaldson

Kendall Jenner Just Landed a Major Spirits Deal—and It Could Take 818 Tequila to the Next Level

Kendall Jenner Just Landed a Major Spirits Deal—and It Could Take 818 Tequila to the Next Level Her brand expects to accelerate its double-digital...

28.04.2026 10

Inc.com

Ali Donaldson

This Viral Gen-Z Clothing Brand Went From $100,000 to $16 Million—and Now It’s Coming to Target

This Viral Gen-Z Clothing Brand Went From $100,000 to $16 Million—and Now It’s Coming to Target Parke, known for its logo sweatshirts, is a hit...

21.04.2026 10

Inc.com

Ali Donaldson

The Unpolished Marketing Playbook Spot & Tango Is Using to Grow Beyond $100 Million in Revenue

21.04.2026 10

Inc.com

Ali Donaldson

Startups Are Spending 6 Figures to Show Up on College Campuses. How They’re Winning Over Students

20.04.2026 50

Inc.com

Ali Donaldson

Axe Body Spray Has a Message for Young Men: Ask Out Your Crush

18.04.2026 10

Inc.com

Ali Donaldson

Beauty Brands Have Found an Unlikely New Billboard: Pro Basketball Jerseys

Beauty Brands Have Found an Unlikely New Billboard: Pro Basketball Jerseys Lashify founder Sahara Lotti makes the case for why the WNBA has become the...

17.04.2026 10

Inc.com

Ali Donaldson

With His New Fund, This Investor Aims to Win Over Private Equity Skeptics

15.04.2026 10

Inc.com

Ali Donaldson

Billie Jean King Wants to Break Another Barrier: Getting Female Golfers Into the Masters

14.04.2026 10

Inc.com

Ali Donaldson

This Airline Is Hiring a Freelancer for Its New Marketing Campaign. The Position Has 1 Unusual Requirement

10.04.2026 10

Inc.com

Ali Donaldson

Shopify President Harley Finkelstein’s Favorite Trend? The One That Helped This Startup Hit $1 Million in Sales in 5 Minutes

09.04.2026 10

Inc.com

Ali Donaldson

Whitney Leavitt Says This Utah Company Is the New Stanley Cup

Whitney Leavitt Says This Utah Company Is the New Stanley Cup ‘The Secret Lives of Mormon Wives’ star’s favorite water bottle has won over Gen Z...

09.04.2026 20

Inc.com

Ali Donaldson

Whitney Leavitt Is Cashing In on Dirty Soda—and Helping Take the Mormon-Fueled Trend Nationwide

Whitney Leavitt Is Cashing In on Dirty Soda—and Helping Take the Mormon-Fueled Trend Nationwide The reality star is joining the C-suite of Cool Sips...

08.04.2026 10

Inc.com

Ali Donaldson

The Marketing Playbook That Propelled This Cat Food Brand to $100 Million in Less Than a Decade

05.04.2026 20

Inc.com

Ali Donaldson

Your NCAA Bracket Is Wrong—and That’s Exactly What Advertisers Are Betting On

04.04.2026 20

Inc.com

Ali Donaldson

The Weather Channel’s New Forecast Comes With Elevator Jazz—and the Internet Is Obsessed

03.04.2026 10

Inc.com

Ali Donaldson

These Harvard Business Students Want to Change How You Shop With a Buy-Now, Sell-Later Tool

02.04.2026 10

Inc.com

Ali Donaldson

As Consumers Feel the Squeeze, These Creative Discount Strategies Are Driving Sales

30.03.2026 10

Inc.com

Ali Donaldson

Brooke Shields on the Counterintuitive Skill Every Founder Must Learn

27.03.2026 10

Inc.com

Ali Donaldson

Brooke Shields Got Inspiration for Her Hair Care Brand in an Unlikely Place: Zoom

26.03.2026 20

Inc.com

Ali Donaldson

Alix Earle Hates Skin Care. That’s Why She’s Launching a Skin Care Brand

25.03.2026 60

Inc.com

Ali Donaldson

The NBA’s Lo‑Fi TikTok Experiment Shows Where Brand Marketing Is Headed Next

24.03.2026 10

Inc.com

Ali Donaldson

How Padel Became Founders’ Favorite Sport

24.03.2026 10

Inc.com

Ali Donaldson

Would You Get a Drink in the Kendra Scott Cocktail Bar?

20.03.2026 20

Inc.com

Ali Donaldson

The Secret to Reaching Gen-Z Consumers: Offer Them a Little Treat

The Secret to Reaching Gen-Z Consumers: Offer Them a Little Treat Brands are making a play for younger consumers with everyday indulgences, rather...

19.03.2026 20

Inc.com

Ali Donaldson

She Lost $75,000 on a Startup—Then Built Mrs. Meyer’s Into a Category-Defining Brand

19.03.2026 10

Inc.com

Ali Donaldson

Home Depot Won Over Generations of Customers Using a Simple, Low‑Cost Freebie

18.03.2026 10

Inc.com

Ali Donaldson

Amazon Escalates the Delivery Wars With New 1‑Hour Shipping

17.03.2026 20

Inc.com

Ali Donaldson

The Oscars Aren’t Just for Movies Anymore—Here’s How Disney, Burger King, and Coinbase Stole the Show

16.03.2026 20

Inc.com

Ali Donaldson

Meet the ‘No-Name Creator’: The Surprising Social Media Trend Driving Sales in 2026

13.03.2026 20

Inc.com

Ali Donaldson

This Beloved Taco Chain Got Slapped With a Customer Lawsuit. The Claim Turned Into an Organic Marketing Win.

13.03.2026 20

Inc.com

Ali Donaldson

Timothée Chalamet Said ‘No One Cares About Opera.’ The Industry Turned It Into Viral Marketing

11.03.2026 20

Inc.com

Ali Donaldson

How Fazit’s Founders Invented a $40 Million Beauty Category—and Said No to Private Equity

10.03.2026 30

Inc.com

Ali Donaldson

Halfdays’ Skiwear for Cool Girls Is a Hit on the Slopes and the Streets

10.03.2026 10

Inc.com

Ali Donaldson

Surfside Built a $300 Million Canned Cocktail Rocket Ship. Now It’s Adding Electrolytes to the Mix

Surfside Built a $300 Million Canned Cocktail Rocket Ship. Now It’s Adding Electrolytes to the Mix Super Lyte, a vodka-ade with zero sugar and...

10.03.2026 100

Inc.com

Ali Donaldson

Gap’s Big Comeback Has a Secret Weapon. Hint: You Probably Owned One

06.03.2026 10

Inc.com

Ali Donaldson

Inside Target’s $5 Billion Plan to Win Back Shoppers—and Bring Back the ‘Tarjay’ Magic

05.03.2026 10

Inc.com

Ali Donaldson

Dick’s Sporting Goods Is Suddenly Beating AI Apps in App Store Rankings. The Reason Is Surprisingly Simple

Dick’s Sporting Goods Is Suddenly Beating AI Apps in App Store Rankings. The Reason Is Surprisingly Simple The sports retailer has won over...

03.03.2026 20

Inc.com

Ali Donaldson

Inside the Clever Branding Strategy IHOP and Applebee’s Used to Triple Sales

27.02.2026 20

Inc.com

Ali Donaldson

The New AI Marketing Playbook: 5 Founder-Tested Tactics That Save Hours

26.02.2026 10

Inc.com

Ali Donaldson

Cava Quietly Launched a Secret Rewards Tier—and It’s Becoming a Major Growth Engine

Cava Quietly Launched a Secret Rewards Tier—and It’s Becoming a Major Growth Engine How the Mediterranean restaurant chain has been winning the...

25.02.2026 20

Inc.com

Ali Donaldson

Heated Rivalry Was Filmed on the Cheap. The Cottage It Made Famous Is About to Cash In

Heated Rivalry Was Filmed on the Cheap. The Cottage It Made Famous Is About to Cash In The infamous lakefront Canadian cottage from Heated Rivalry is...

25.02.2026 20

Inc.com

Ali Donaldson