The Founders of Nowadays Built a $100 Million THC Brand. Now They’re Launching a New Drink at Walmart

Why Justin Tidwell and Anthony Puterman are betting on a comedown from the energy drink boom.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

After growing THC beverage brand Nowadays to $100 million in annual retail sales in the span of three and a half years, co-founders Justin Tidwell and Anthony Puterman are expanding into a new canned category: functional drinks. 

Unwind, their new sparkling beverage packed with magnesium and L-theanine, launches nationwide in Walmart today and will roll out on TikTok Shop for direct-to-consumer sales later this month. The 12-ounce cans, which come in five low-sugar flavors: citrus, cherry, tropical, berry, and spicy lime,........

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