Forget Franzia—Boxed Wine Went Bougie. Now Sales Have Surged More Than 144 Percent

Once relegated to college parties, boxed wine is becoming one of the alcohol industry’s fastest-growing categories thanks, to some upstart businesses.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Illustration: Inc.; Photos: Courtesy companies

Allison Luvera’s phone was blowing up. She had about 20 different messages, all with the same screenshot from the Bravo reality series Southern Charm. Cast member and fan favorite Molly McConnell was at home in Charleston, South Carolina. As she lounged on her couch, right behind her sat a purple cylindrical box of Juliet pinot noir. 

Luvera’s boxed wine brand scored a starring........

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