Blip Is Shutting Down Less Than 2 Months After Launching Its Nicotine-Free Pouch

CEO Katherine Prime puts the blame on today’s mass retail environment.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

The consumer packaged goods startup lived up to its name: Blip. The nicotine replacement therapy brand that made products aimed at helping Gen Z quit smoking and vaping is shuttering less than two months after a major product roll out that expanded the company’s offerings into a popular and growing category for younger consumers. 

The New York City-based company, which launched in 2023, announced the closure yesterday with a post on Instagram, calling the decision a difficult one. After starting with a line of FDA-approved........

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