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Spotify Co-CEO Gustav Söderström Puts Listeners in Charge of Taste Algorithms

Söderström’s latest move puts Spotify’s recommendation engine under user control, turning “taste” into a setting instead of a fixed label.

Gustav Söderström, one of Spotify’s new co-CEOs, has only been at the helm of the Swedish streaming giant for a couple of months. But he’s already making his mark with a whirlwind of features designed to give users more control over how they consume music. His latest move, unveiled onstage at this year’s SXSW yesterday (March 13), allows listeners to edit Spotify’s interpretation of their personal taste.

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