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Gordon Elliott's apology for his dead horse photo was the worst way to respond to a scandal

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One thing we know for sure is that Gordon Elliott is not an idiot. An Irish racehorse trainer of repute who has won the biggest prizes his sport has to offer, he has the skill, intelligence and business acumen to be a master of his trade. But sometimes clever people do something idiotic. And then they act even more idiotically. This is what happened to Mr Elliott, who stands before us with his public reputation shredded and his career blighted.

It is a cautionary tale for anyone who should find themselves in such a situation. You will probably by now have seen the cause of Mr Elliott’s disgrace: it’s a photograph, reportedly taken a year ago at his training establishment, of him sitting astride a dead horse while talking on his mobile phone, making a V sign with his fingers. As if the composition of the picture was not bad enough, he........

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