Brye Lost $22,000 in Stolen Gear While on Tour. Her Stolen Merch Was the Bigger Business Blow

A recent robbery highlights the thin margins of touring—and how merchandise has become a lifeline for musician trying to make a living.

BY JELINDA MONTES, EDITORIAL FELLOW

Last week, Bryanna Sebring, who goes by the stage name Brye, found herself up all night, frantically hand printing T-shirts and tote bags in a Colorado Springs hotel room. “ I probably should’ve gone to bed sooner, but I was like, ‘I have to get this done. This is the only thing I feel like I can control right now,’” she........

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