Natural food dyes are winning the snack wars

Sales of food and beverages that use natural dyes are growing faster than those with artificial colors.

[Source Photo: Yeti Studio/Adobe Stock]

American shoppers are increasingly buying food made from natural colors.

Since last year, the Food and Drug Administration (FDA) has moved to phase out synthetic dyes from food. Now, research shows that consumer demand is trending in the same direction as shoppers opt for products that use natural colorants like beets, grape, paprika, and turmeric instead of artificial........

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