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The Phoenix Mercury rebrands for a world where the WNBA is bigger than ever

Hunter Schwarz

Hershey’s innovation lab just created its own Dubai chocolate bar

04.12.2025 10

Hunter Schwarz

Meta hires away Apple’s top design exec

Hunter Schwarz

Generic brands are so fancy now that even rich people want to buy them

03.12.2025 10

Hunter Schwarz

The Utah Olympics logo is already stirring up drama

Hunter Schwarz

This charming new font is a love letter to San Francisco’s public transit

27.11.2025 10

Hunter Schwarz

Yankee Candle designed a new luxury candle line

Hunter Schwarz

The best new postage stamps coming out in 2026

Hunter Schwarz

John Oliver’s PBS auction leverages his own brand power for good

Hunter Schwarz

The Department of War rebrand could cost $2 billion

18.11.2025 10

Hunter Schwarz

Trump tried to brand a Democratic shutdown. It didn’t work

Hunter Schwarz

Jack Schlossberg is branding a next-gen Kennedy campaign

Hunter Schwarz

The Penny, the most-reproduced artwork ever, is officially out of production

13.11.2025 10

Hunter Schwarz

Snapchat is bringing back classic 2D Bitmoji

Hunter Schwarz

If you like piña coladas and getting caught in the rain, Dole has a new fruit for you

Hunter Schwarz

The font on that cringe new Oval Office signage has a storied history

Hunter Schwarz

Ikea’s revamped 21-piece smart home range is about to make your life a lot easier

Hunter Schwarz

Hotels are now the hottest real estate for converted housing

Hunter Schwarz

Mazda’s new mark is the 12th flat car logo in half as many years

Hunter Schwarz

Trump just fired everyone on the U.S. Commission of Fine Arts board. What now?

Hunter Schwarz

Political campaigns love copying brand logos. Here’s why

Hunter Schwarz

Meta just made it harder to scam older users. Here’s how

24.10.2025 10

Hunter Schwarz

Here’s what else the architects behind the White House ballroom have designed

23.10.2025 20

Hunter Schwarz

Pastrami-bacon-jam burgers and salmon sandwiches: Gas stations are going gourmet

22.10.2025 10

Hunter Schwarz

X’s UX update wants to save your links from social media’s black hole

Hunter Schwarz

Smucker goes to court to protect the design of its Uncrustables sandwiches

Hunter Schwarz

Of course Ryan Reynolds found the real Tilly Norwood

Hunter Schwarz

This new law solves a longstanding sound design problem: ads that are way too loud

Hunter Schwarz

Long John Silver’s got rid of its fish logo. Blame chicken

Hunter Schwarz

Domino’s tasty new tagline is a jingle and logo rolled into one

Hunter Schwarz

Here’s why Taylor Swift fans don’t pay tariffs on her vinyl records

Hunter Schwarz

You can now get home goods by Es Devlin and Pierpaolo Piccioli at Zara prices

06.10.2025 20

Hunter Schwarz

How the White House redesigned its website to blame Democrats for the shutdown

02.10.2025 20

Hunter Schwarz

The Reese’s pumpkin wrapper catfished you. Deal with it

Hunter Schwarz

Why Maxwell House coffee just changed its name to Maxwell Apartment

Hunter Schwarz

The new dressing rooms of this major stadium belong in ‘Architectural Digest’

Hunter Schwarz

Chick-fil-A’s launching a new café. Will its sales be hotter than failed CosMc’s?

25.09.2025 10

Hunter Schwarz

Aldi just rebranded its private-label products

Hunter Schwarz

NikeSkims has its first lookbook, and it’s a new take on athleisure

Hunter Schwarz

How Sun Day turned its logo into a protest sign

Hunter Schwarz

BMW’s new rebrand is so quiet you might miss it

19.09.2025 20

Hunter Schwarz

How California’s governor trumped Trump’s merch

Hunter Schwarz

Yes, LimeWire really bought Fyre Fest’s IP

Hunter Schwarz

Visa just let Ryan Reynolds mess with its famous slogan

15.09.2025 20

Hunter Schwarz

Alo’s new luxury bag collection aims to level up the brand

11.09.2025 30

Hunter Schwarz

Lyft’s clever new campaign is a billboard-sized push notification

10.09.2025 20

Hunter Schwarz

Trump wants to rename the Defense Department. Is he ready for the branding backlash?

09.09.2025 10

Hunter Schwarz

This rain jacket is designed with real Doppler radar patterns

Hunter Schwarz

These little UI changes show how messaging is social media’s next big frontier

08.09.2025 10

Hunter Schwarz

The simple reason a DIY burrito kit could help Chipotle sell more burritos

04.09.2025 10

Hunter Schwarz