Independent candidates are making their independence their biggest brand asset

In the run-up to this year’s midterms, these candidates aren’t being shy about their lack of major-party affiliation. In fact, they’re designing it directly into their logos.

[Collage: FC, Adobe Stock (textures)]

The Democratic and Republican parties both have brand problems, so independent candidates across the country are using campaign logos specifically designed to let voters know they stand with neither of them. The new, must-have brand asset for independent candidates today is the word itself: independent.

In Nebraska, the word independent has been part of U.S. Senate candidate Dan........

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