One fake web page can be enough to trick AI shopping recommendations

A single fake web page might be enough to make an AI system recommend a product that does not exist.

[Illustration: Delook Creative/Adobe Stock]

BY Chris Stokel-Walker

AI recommender systems are becoming an increasingly important part of how we shop. About 2% of all referrals to major shopping websites like Target and Walmart come from large language models, according to data.ai.

But LLMs can be easily swayed, according to a new study by Minghao Luo and Liang........

© Fast Company