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BookMyShow enters Dubai through strategic deal with live events arena

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India's leading entertainment ticketing platform BookMyShow has announced a five-year strategic partnership with Coca-Cola Arena, Dubai's largest indoor, multipurpose arena. This implies that BookMyShow will have the "preferred ticketing rights" to all events taking place at the arena between 2019 and 2024.

This is a first-of-its-kind global arena partnership for the Mumbai-headquartered company, and is an indication of its ambitions for the Middle East market. The partnership kicks off with popular Irish pop vocal band Westlife’s ‘Twenty Tour’ concert on August 29.

Ashish Hemrajani, Founder and CEO, BookMyShow

Calling it a........

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