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Marina Byezhanova

Marina Byezhanova

Entrepreneur

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4 Personal Branding Trends for Gen X CEOs in 2026

Gen X CEOs who win at personal branding are moving away from generic, AI-written visibility toward a strategic approach that prioritizes depth,...

19.02.2026 3

Entrepreneur

Marina Byezhanova

The Personal Branding Myth That's Overwhelming CEOs — and the Reality That Simplifies Everything

Here's the minimum effective visibility required for CEOs to build trust, credibility and authority without sacrificing their time or focus.

10.02.2026 7

Entrepreneur

Marina Byezhanova

This Critical But Misunderstood Strategy Can Help Your Business Grow — Here's How to Use It the Right Way

Learn how to use founder branding to make your company (not yourself) the industry-dominating name.

17.04.2025 9

Entrepreneur

Marina Byezhanova

Why You Need to Start With Executive Branding Before Hiring a PR Agency

This article outlines the key differences between executive branding and PR and emphasizes the importance of building a strong personal brand and...

05.03.2025 7

Entrepreneur

Marina Byezhanova