VinFast MPV7 can be price warrior against Kia, Ertiga. It’s the features list that’s worrying
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Opinion National Interest PoV 50-Word Edit
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VinFast MPV7 can be price warrior against Kia, Ertiga. It’s the features list that’s worrying
MPV7 can be a price warrior. But a lack of features means that customers will not come into your showrooms.
Last week, I travelled to Vietnam and drove the latest product from VinFast, the VF MPV7 and well, it got me thinking about a couple of things. First, the incredible rise of this company, which was founded only in 2017. Second, the comfort features on its vehicles. I would like to address both here.
VinFast is a rather remarkable company, founded by Pham Nhat Vuong, Chairman of the VinGroup, Vietnam’s largest conglomerate and a real-estate mogul who started as an instant noodle maker in Ukraine. One day, he felt that it was ridiculous that Vietnam, which was rapidly developing, didn’t have a homegrown carmaker and imported all its cars.
VinFast began its story with an internal combustion engine sedan, but soon it dawned on them that the automotive market was switching to electric vehicles. A country like Vietnam with limited petroleum resources would benefit immensely by moving to electric traction.
Cut to today, VinFast commands a one-third share of its home market and has displaced legacy car manufacturers like Toyota and Hyundai. Their vehicles dominate the taxi segment, and the company has its own taxi service. Not just that, VinFast also entered the electric two-wheeler market, and the ubiquitous Japanese mopeds and scooters are making way for this company’s scooters. And it is kind of obvious that they also make electric buses.
Nonetheless, I was in Vietnam to drive their passenger cars and understand their bet on the Indian market.
Now, VinFast began operations in India late last year by importing kits of VF6 and VF7 electric SUVs, which are being assembled at its........
