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Prada learnt its lesson. Where are ‘humara culture’ Indians on Ralph Lauren’s jhumka?

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13.03.2026

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Opinion National Interest PoV 50-Word Edit

ThePrint On Camera Videos In Pictures

Society & Culture Around Town Book Excerpts Vigyapanti The Dating Story

More Judiciary Education YourTurn Work With Us Campus Voice

Prada learnt its lesson. Where are ‘humara culture’ Indians on Ralph Lauren’s jhumka?

The problem, dear Ralph Lauren, is not your use of the jhumka, but your dismissal of its history. The list of stolen items is too vast to fight, but we haven't given up on acknowledgement.

Hello, Fashion Police? I’d like to report a theft — Jhumka gira re Paris mein

What is “vintage” if not one of the oldest civilisations on the planet? Ralph Lauren’s latest collection, which debuted at Paris Fashion Week, featured some gorgeous “vintage” earrings. In case it slipped your notice, they were jhumkas. Say it with me: J-H-U-M-K-A. It is a traditional Indian accessory worn throughout the subcontinent.

Jhumkas are so much more than just earrings; they are part of our cultural identity. Heroines have long been shown in Bollywood putting on their jhumkas as admirers watch. From the iconic song ‘Jhumka Gira Re’ from the 1966 film Mera Saaya to its modern revival in ‘Jhumka’ in Rocky Aur Rani Kii Prem Kahaani (2023), the earring is everywhere.

Well before they were “vintage earrings” on a Paris catwalk, jhumkas were being sold in roadside stalls and worn by our mothers and........

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